In 2005, Sarah Roe's son was diagnosed with a number of life-threatening food allergies. Fed up with the rising costs of medications and the difficulty in finding safe yet affordable food for her son, Sarah turned to couponing. She found quickly that she had a knack for it, and just a couple years later she was teaching couponing classes in Tulsa, Oklahoma. Over the years her business, Money Saving Queen, LLC, has grown and she's made numerous appearances on television and the radio. Per her website, "Sarah encourages families to live a frugal life but to also enjoy life and be encouraged even in the worst of circumstances." The single mother didn't let financial hardships bring her down. Rather, she thrived in the face of adversity.